Ever wondered what happens when you combine family time, sausage rolls, and a quirky sense of humour?
Well, wonder no more! Introducing the Sausage Roll Game, the hilarious and fast-paced board game invented by none other than LadBaby stars, Mark and Roxanne Hoyle.
After over a year in the making, this dynamic duo is rolling out their brand-new creation – because what better way to bring people together than through sausage rolls?
Mark and Rox are thrilled to finally share this project with the world, and they’re confident it’s going to bring the same joy to your home that it brought to theirs.
Check out their announcement video below to see just how excited they are about Sausage Roll and why they believe it’s the perfect game for family fun!
So, grab your apron, roll up your sleeves, and let’s dive into the sausage-filled fun! This is a game night you won’t want to miss.
What Inspired LadBaby to Create The Sausage Roll Game?
For Mark and Rox Hoyle, it wasn’t just about creating another board game – they wanted something that celebrated family time and, of course, their beloved sausage rolls. Known for their humourous Christmas hits and love of the iconic snack, the LadBaby couple saw an opportunity to combine their passions for food, fun, and family into a board game.
Their vision? To spread joy and laughter in a way that gets everyone around the table. After all, what brings people together better than a sausage roll?

What’s Sausage Roll Game All About?
Sausage Roll Game isn’t just any board game – it’s a family-friendly frenzy where 2-4 players race to create the perfect sausage while throwing hilarious challenges and sneaky sabotages at each other. Inspired by Mark and Rox’s love for sausage rolls and family time, this game will have you rolling with laughter as you “roll for gold.”
Every player starts with a blank sausage skin and races to gather the best ingredients while avoiding pitfalls like overcooked ends or soggy buns. But the real fun comes when you sabotage your friends with cheeky surprises. As LadBaby themselves put it, “This game is BRUTAL… in the best family-friendly way, of course!”
With the perfect balance of strategy and chaos, no two rounds are ever the same. You’ll battle it out using clever ingredient plays, hilarious “sizzle” moves, and just when you think you’re winning, someone rolls a sabotage card that’ll have everyone in stitches.

How to Play The Sausage Roll Game
Playing Sausage Roll is just as fun as it sounds. The objective is simple: gather the best ingredients to craft the ultimate sausage while throwing your opponents off course with surprise challenges and sneaky sabotage cards. It’s not just about rolling dice and drawing ingredient cards – it’s about completing fun-filled, sausage-themed challenges.
Each turn, you’ll roll the dice and draw ingredient cards – onions, mustard, juicy meats – but beware, not everything is a winner. Sometimes you’ll have to fix an overcooked sausage or, worse, deal with burnt ends. Just when you think you’re safe, someone might throw a sabotage your way, and you’ll have to scramble to recover.
And here’s the kicker: you’ll also face outrageous challenges like flipping or balancing the sausage roll on your head! As LadBaby describes, “This will be the most competitive game your family will ever play.” It’s not just about building a sausage; it’s about bringing the laughs and the chaos to every game night.

The LadBaby Seal of Fun: Why You’ll Keep Coming Back
What makes Sausage Roll so addictive? As Mark says, “This game will have you jumping and crying with laughter!” Every round is filled with unpredictable twists and turns, making it feel fresh every time you play. With its inclusive design, it’s perfect for kids and adults alike. Whether you’re sabotaging your friends or tackling one of the game’s hilarious challenges, there’s never a dull moment.
Mark and Rox designed the Sausage Roll game with family fun at its core. It’s simple enough for kids but packed with enough strategy and competition to keep grown-ups engaged. The Hoyles have crafted a game that’s sure to create joyful, laugh-out-loud memories with your loved ones.

Play Sausage Roll at Draughts London
Looking for the perfect place to play Sausage Roll? Head over to Draughts London, the city’s top board game café, where you can experience the Sausage Roll game in all its glory. With locations in Waterloo and Hackney, Draughts offers a laid-back, fun space to enjoy this quirky game while sipping on craft beers, cocktails, or coffee.
Whether you’re a board game enthusiast or just looking for a laugh-filled night with friends and family, Draughts London is the perfect spot to roll your way to victory with Sausage Roll. Book a table, grab a seat, order some snacks, and get ready for a game that’s sure to be a hit.

Why LadBaby’s Sausage Roll Deserves a Spot in Your Game Collection
Tired of the same old games? LadBaby’s Sausage Roll is here to spice things up, and here’s why you need it in your collection:
- Created by LadBaby: Straight from the minds of Mark and Rox, this game is their passion project, and they couldn’t be more excited to share it with you.
- Unique Gameplay: A creative blend of sausage-building and quirky challenges offers endless fun and competition.
- Replay Value: Every game feels different, with new ingredients, tactics, and outcomes every time.
- Perfect for All Ages: With its simple rules and endless silliness, it’s great for both kids and adults.
Whether you’re at Draughts London or playing at home, Sausage Roll promises a night full of laughter, strategy, and a few surprising twists – just like LadBaby intended.
Ready to Play? Get Your Copy of Sausage Roll Today!
If you want to bring the fun of Sausage Roll home, now’s your chance! It’s available in all the usual places, so you can grab your copy and start rolling right away. Whether it’s game night, a family gathering, or just a lazy afternoon, Sausage Roll is guaranteed to be a crowd-pleaser. Roll for gold and let the sausage-building madness begin.
FAQs: Everything You Need to Know About Sausage Roll
What’s the main objective of Sausage Roll?
The goal of the game is to be the first player to complete your sausage with the best ingredients while outsmarting your opponents through sneaky moves and surprise tactics.
How many players can play Sausage Roll?
Sausage Roll is designed for 2-4 players, making it perfect for smaller groups or family game nights.
Where can I play Sausage Roll in London?
You can enjoy Sausage Roll at Draughts London, with locations in Waterloo and Hackney. It’s the perfect place to try out new games in a relaxed, fun environment with friends and family or even on a date night.
What age group is Sausage Roll suitable for?
This game is great for players of all ages, but it is generally recommended for ages 8 and up. It’s simple enough for kids but has plenty of strategic depth for adults.
How long does it take to play a game?
A typical round of Sausage Roll takes about 20-30 minutes, making it ideal for a quick, light-hearted game session.
What makes Sausage Roll different from other board games?
Its unique combination of ingredient collection, fast-paced strategy, and the fun theme of sausage-making sets it apart from typical board games. It’s light, it’s fun, and it’s full of surprises!